I’m Peyton Abbott, a marketing professional and M.S. Marketing candidate at Texas McCombs. My experience spans media planning, social content, and consumer brand activation.
4K → 12.7K followers
University of Alabama Homecoming
1,400 Bid Day attendees
Alpha Omicron Pi
I’m a marketer who pairs creative instinct with data. I graduated summa cum laude from the University of Alabama’s Culverhouse College of Business and Honors College, and I’m now pursuing my Master of Science in Marketing at UT Austin’s McCombs School of Business.
From planning media for seven clients at a nationally recognized student-run agency to tripling a Homecoming Instagram audience and activating Molson Coors on campus, I build brands people want to follow. I’m looking for roles in brand, growth, and consumer marketing.
Selected work across media planning, social content, brand activation, and event planning.
Senior Media Planner on a firm named the nation’s top student-run agency three times by PRSSA. Built media lists, strategic briefs, and media plans for 7 clients.
Promoted to Director, reimagining Homecoming content across a 26-person board; grew Instagram from 4K to 12.7K followers and reached 4M views.
Campus Brand Ambassador across 6 venues. Led the top sampling activation in U.S. college towns: 475 samples.
Managed a $42,000 budget and a 1,400-person event with local venue partners, and onboarded 171 new members.
Produced 73 graphics, a recap video, and 32 captions in a consistent brand voice, growing following by 31%.
Supported 4 professors and 3 advisors with operations and coordinated three events per semester, including a 60-attendee author meet-and-greet and Q&A.
Activated the brand across 6 venues and delivered weekly consumer insight reports. Led the highest-impact sampling activation across U.S. college-town accounts: 475 samples, $606 in brand investment, 391 seltzers.
Contributed to campaigns for 7 clients. Promoted from Junior Media Planner to Media Planner in 4 months, and to Senior in 1 year.
Grew Instagram from 4k to 12.7k followers and reached 4 million views, leading a 26-person team and an 8-person committee.
Grew the CWE Instagram following by 31% and represented 9,290 undergraduates as one of 12 elected senators.
Managed a $42,000 programming budget and a 1,400-person Bid Day, and led onboarding for 171 new members.
Marketing Management, Statistics for Marketing, Brand & Growth Strategy, Client Consulting & Communications.
GPA 3.98, summa cum laude. Minors in Advertising & Public Relations and Sales. President’s List four semesters, Dean’s List four semesters.
Excel and R coursework (data preparation, visualization, importing data, exploratory analysis) and Google Analytics 4 certification (March 2025–2026).